1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the business understanding that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant
2. In Spain, when Coors Brewing business put its slogan, "Turn it loose" into Spanish; it was read as "Suffer from diarrhea".
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3. When Braniff International Airways translated a slogan touting its upholstery, "Fly in leather", it came out in Spanish as "Fly naked".
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4. When Pepsi started marketing its products in China a few years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. The slogan in Chinese categorically meant, "Pepsi Brings Your Ancestors Back from the Grave."
5. Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more keen in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."
6. Scandinavian vacuum maker Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux".
7. A hair products company, Clairol, introduced the "Mist Stick", a curling iron, into Germany only to find out that mist is slang for manure. Not too many habitancy had use for the manure stick.
8. The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese store as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty."
9. PepsiCola lost it dominant store share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep "Regal" blue to light "Ice" blue as Light blue is related with death and mourning in Se Asia.
10. We can't forget Chevrolet's effort to open the Nova -- Spanish translation, "Doesn't Go" -- in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet pronounce this is untrue.
Top Ten Biggest International Marketing Mistakes of All TimePhysics 10 - Lecture 01: Atoms and Heat Video Clips. Duration : 74.00 Mins.Physics 10: Physics for Future Presidents. Spring 2006. Professor Richard A. Muller. The most interesting and important topics in physics, stressing conceptual understanding rather than math, with applications to current events. Topics covered may vary and may include energy and conservation, radioactivity, nuclear physics, the Theory of Relativity, lasers, explosions, earthquakes, superconductors, and quantum physics. [courses] [physics10] [spring2006] Credits: lecturer:Professor Richard A. Muller, producers:Educational Technology Services
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